Click and collect means Skinner’s fans can enjoy a beer at home

Friday 19th February, 2021

Skinner’s Brewery’s recently-launched click and collect service means more local people can enjoy Cornish-brewed beer in the comfort of their own home.

Just pre-order through the brewery’s dedicated app and book a time slot to pick up favourite brews, including Betty Stogs, Lushingtons and Porthleven, from Skinner’s Newham base.

Skinner’s Brewery set up the service in just five days – building a special Covid-safe route through the car park and along the side of the brewery so people can stay in their cars while picking up their orders, creating signage and developing the app, in partnership with local company Cornish Epos and IT Services.

Stuart Hughes, national sales and marketing manager at Skinner’s Brewery, said: “We thought we needed a way for locals to get their hands on our beers. We used to have a shop, but, due to Covid-19, that’s not really been open for the past year.

“The click and collect service is simple. There is a link on our website to pre-order which will take visitors to an app to choose which beer they want, which day they want to collect it and what time. When customers turn up at the brewery, they follow the clearly marked route to the collection point where they call a dedicated mobile number with their name. We then come out with the order and put it in the customer’s car boot, they don’t even have to leave the car.”

The ongoing Covid-19 pandemic has made Skinner’s Brewery adapt in a big way. Resources have been moved to keep up with the demand for packaged beers sold to supermarkets and directly to customers via the click and collect service and the company’s website.

In January, the company’s online sales turnover was up 700% year-on-year. The brewery sells directly to customers all over the country and online sales now rival supermarket orders by volume.

Stuart added: “The upturn in sales of packaged beer has been phenomenal. People from all over the UK can have Skinner’s beer delivered and we’ve even creating a new full-time position to fulfil online orders.

“Being able to sell directly to customers is great, the beer leaves us fresh and it gets to our customers the next day. More often than not, customers leave a review on our social media channels and send us emails with pictures of them enjoying their beers. It is great to get to know them on a one-to-one basis wherever they are in the UK and have the opportunity to thank them for their support.

“A lot of our orders come from London and the Midlands, basically anyone who has come on holiday to Cornwall and had a pint of Skinner’s has probably ordered a case of beer! It’s been brilliant getting to know our customers over the past 12 months.”

Behind the scenes, Skinner’s Brewery is busy planning for the year ahead, including the launch of four new beers later this year both in bottle form for the home market and for pubs, once the industry is allowed to safely open once again.

To learn more about Skinner’s Brewery click and collect service, visit www.skinnersbrewery.com